" TV Ads Take a Nasty Turn"

If you haven't noticed, lately there have been a lot of attacks at different compaies with their commercials and marketing techniques. The aticle that I read said that Dominos would give their new sandwiches away to the first 1,000 people named Jared, taking a jab at Subway. Another instance was when Campbell's soup commercial said it was made with TLC while Progresso was made with MSG. The National Advertising Division of the Council of Better Business Bureaus (NAD) said that they have 50 percent more complaints about aggressive ads than they did last year. I personally think its great mostly because it makes for better TV, but in a business sense isn't this exactly what business is supposed to be? In our book says anything is legal as long as its within the rules of the game, and competition is a main part of the game. To me whoever can sell the product better, whether it be knocking your competitor down or not you should win and get the money.