http://www.myrtlebeachonline.com/101/story/651785.html
The investors in Hard Rock Park had a great idea and it could have been very lucrative for them but, unfortunately, the timing was way off. They should have done more surveys of the local, regional, and national economic factors before deciding to open up the park which was the first ever of its kind. It was a brilliant idea and many people wanted to come from all over the world to check it out until they found the price tag of simply getting in through the gate to be short of cutting off an arm or giving them your first born. It was rediculous to expect people to pay to park as well as an extravagant entrance fee and then to have to pay for every breath you took once you entered the part? Get real folks. That was greed plain and simple. Also, whose idea was it to "Rent-a-Center" the whole park anyway? It is ok to borrow capital to begin a business but to borrow it like that for every single piece involved is not good business decision making. Apparently greed put its green tint on everything involved here. There was too much hype for it all and thre was not enough concrete investment and analysis done here. This is a prime example of what a rush job will do to you.
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2 comments:
the park was a joke from the minute it opened its doors. The only main attraction there was when The Eagles and Moody Blues came to play, other than that the rides suck, everything was overpriced, and it was no fun for anyone. As an employee of the Hard Rock Cafe, anytime a customer would ask about the Hard Rock Park I would simply tell them it was a waste of their time and money.
If anyone has taken a basic marketing class they will the four P's for marketing a product. Product, Price, Place and promotion. I think that they failed on the place factor. Myrtle beach has several vacationers but not enough to support a theme park of that nature.
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